For us, sustainability is about contributing to sustainable economic development by helping small businesses to work smarter and grow.
Goal 8 of the UN’s Sustainable Development Goals is to ‘promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all’. One of the targets of this goal is to achieve higher levels of economic productivity based on diversification, technological upgrading and innovation. This is in line with our mission to help small businesses succeed in a world of giants by using innovative, digital tools.
Even though small businesses play an important role today in global and local economies, millions of these businesses are underserved and still do not have access to affordable business tools. Focusing on this forgotten segment is the key to our success. Because we’ve realised something: when they grow, so do we.
Jacob de Geer
CEO and Co-founder. iZettle